My name is Ritu Khanna, and I am the Managing Director of Perenne Personal Products Pvt Ltd. My journey to founding Perenne began later in life compared to most entrepreneurs. For much of my early life, I was a dedicated homemaker in Delhi, deeply involved in raising my family and occasionally assisting my husband in his business endeavors. However, beneath this role, I harbored a passion for cosmetics and beauty that never waned. As I entered my late 30s, I began to see the beauty industry from a different perspective—a perspective that revealed the hidden dangers lurking in everyday skincare products. This realization was the seed that eventually grew into Perenne, a brand dedicated to providing clean, natural, and effective skincare solutions.
The Inception of Perenne
The catalyst for Perenne’s creation was my growing concern over the harmful chemicals prevalent in the cosmetics and skincare products available in India. Many of the products I encountered contained ingredients like parabens, silicones, and sulphates—substances known for their potential to cause long-term harm, including skin damage and even cancer. Frustrated by the lack of safer alternatives, I began to rely on international brands for my personal skincare needs. However, this also highlighted a significant gap in the Indian market: there were very few, if any, effective and safe skincare products available domestically.
In 2007, with the support of my husband and the expertise of a French cosmetologist friend, I embarked on a journey to develop a skincare brand that would be both safe and effective. It took nearly nine years of research and development to bring Perenne to life, but in 2016, we finally launched our first product range—a line that embodies our commitment to clean beauty.
The Philosophy Behind Perenne
Perenne is derived from the Spanish word for “perennial,” meaning “ageless,” which perfectly encapsulates our brand’s philosophy. Our mission is to create products that not only help you look beautiful but are also safe for your skin in the long term. We aim to make Perenne synonymous with both ageless beauty and the clean beauty movement.
- Natural Ingredients:
At Perenne, we are proud to be the first company in India to use Original Extract (OE) fruit water, imported from France, as the base for our products. This natural ingredient is EcoCert certified and is a cornerstone of our commitment to sustainability and efficacy. Our products are bio-compatible with the skin, ensuring they work harmoniously with your body to promote long-term beauty and wellness.
- Clean Beauty:
We are committed to safety as much as we are to beauty. This is why our products are free from harmful chemicals such as parabens, phthalates, sodium lauryl sulfate, silicones, and other toxic substances. We also ensure that any fragrances used in our products are minimal and safe, with less than one percent of synthetic fragrance content.
- Transparency:
We believe that our customers have the right to know exactly what they are applying to their skin. Our philosophy of transparency means that we openly disclose the natural content of our products, as well as the safety of any non-natural ingredients used.
- Sustainability:
Our commitment to the environment is reflected in our packaging choices. We use post-consumer recycled plastic and glass for our product packaging and encourage our customers to recycle after use. Sustainability is not just a buzzword for us—it’s a core value that guides our business practices.
- Quality and Efficacy:
We have invested in specialized German machinery to ensure that our products have the finest textures, allowing for deep absorption into the skin. Our products are non-GMO, non-nano, cruelty-free, and formulated with high-quality natural ingredients that deliver visible results.
- Dermatologically Tested:
All Perenne products undergo rigorous testing by professional dermatologists to ensure they are hypoallergenic and non-comedogenic. This ensures that our products are not only safe but also suitable for all skin types.
- Science-Backed Actives and Botanical Extracts:
We believe in the power of nature, enhanced by science. Our products contain actives sourced from reputable companies in France and Switzerland, used in optimal percentages to ensure they effectively restore, rejuvenate, and heal the skin.
The Challenges and Triumphs
Launching Perenne was not without its challenges. The ingredients and actives we sought were not readily available in India, forcing us to import them from abroad. This was a complex and costly process, but it was necessary to maintain the high standards we had set for our brand. We also had to educate our target audience about the benefits of clean beauty, which was a relatively new concept in India at the time. Despite these obstacles, our persistence paid off.
Our marketing efforts began with online platforms and a few offline events aimed at reaching consumers who were already searching for safer skincare options. The response was overwhelmingly positive, with word-of-mouth recommendations quickly spreading the news about Perenne’s effectiveness. Our products were soon being recommended by beauty and skincare professionals, further boosting our credibility and reach.
The Future of Perenne
Today, Perenne is more than just a brand—it’s a movement. We are committed to changing the beauty industry in India and beyond by continuing to innovate and uphold our values of natural, clean, and effective skincare. Our journey has only just began, and as we grow, we remain steadfast in our dedication to providing our customers with products that not only meet their skincare needs but also align with their values.
Conclusion
Perenne is a testament to what can be achieved when passion meets purpose. My journey from a homemaker to the founder of a Perenne, clean beauty brand is a story of determination, perseverance, and a deep belief in the power of natural, science-backed skincare. As we look to the future, Perenne will continue to lead the way in promoting clean beauty, setting new standards for the industry, and most importantly, helping our customers achieve ageless beauty, naturally.
Introducing Our Two Best seller’s Products:
First No. 1 Best seller Perenne Glow Booster Invisible Makeup Setting Spray
Discover India’s Leading Makeup Setting Spray
Keep your makeup flawless all day with India’s first 100% alcohol free Glow Booster Makeup Setting Spray infused with skincare. This lightweight, translucent formula hydrates your skin while defending against pollutants. Infused with chamomile, Niacinamide, and Hyaluronic Acid, it delivers a natural, radiant finish and minimizes shine. Paraben-free, alcohol-free, cruelty-free, and fragrance-free, it’s perfect for all skin types. Achieve a fresh, glowing look that lasts with Perenne.
Second No. 2 Best seller Perenne Hair Retardant Cream
Meet India’s first ever Innovative Hair Retardant Cream is truly a game-changer
Transform your hair removal routine with Perenne Hair Retardant Cream. Designed to slow hair growth, it keeps your skin smooth for longer. Featuring the patented ingredient Pilisoft™ derived from Indian Gymnema Sylvestre and sourced from BASF, it offers a safe and effective solution. Enjoy less frequent hair removal and longer-lasting smoothness with Perenne.
These two best sellers has played a game changing role in Perenne’s journey!
For more information about our products and to explore the Perenne range, visit our website.
Also available on :
Nykaa- https://www.nykaa.com/search/result/?q=Perenne&root=search&searchType=Manual&sourcepage=searchSuggestions
Amazon- https://www.amazon.in/s?k=perenne&crid=17SMJT7I3LQ2B&sprefix=perenne%2Caps%2C233&ref=nb_sb_noss_1
Myntra- https://www.myntra.com/perenne-cosmetics-?rawQuery=perenne%20cosmetics%20
Flipkart- https://www.flipkart.com/search?q=perenne&marketplace=FLIPKART&pageUID=1725104399774