Over the past couple of years, BLUR India has been popping up everywhere—Instagram reels, influencer stories, and TikTok hauls. The brand’s bold shade names, playful packaging, and “100% vegan, cruelty-free” claims have definitely caught my attention. Founded by sisters Riya and Leena Pant, it’s marketed as a clean, homegrown makeup brand with a fun twist.
I’ve tried quite a few of their products over the past few months, and I’ve gone through enough swatches, good days, and not-so-good days to share a fair and honest opinion. If you’ve been wondering whether BLUR India is worth the hype, this review is for you.
First Impressions & Shopping from BLUR India
Shopping from BLUR India’s website is easy—the design is quirky but clean, the swatches are pretty true-to-life, and the product descriptions are straightforward. My order arrived in less than a week, and I have to say, the packaging is super cute. I especially loved the little solid perfume tin—it feels premium for the price.
That said, I’ve heard from others that their orders sometimes arrived with broken caps or missing freebies, so there’s definitely room for improvement in their quality checks before dispatch.
My Standout Products
1. “Call Me Daddy” Liquid Lipsticks
This is easily BLUR India’s most talked-about product, and I can see why. The formula is lightweight, goes on smooth, and dries down to a comfortable matte without making my lips feel like the Sahara Desert. The pigmentation is solid—you get opaque color in one swipe.
My favorite shade is from the Perfect Plum Kit—it works beautifully for evenings out. However, not all shades are equally consistent; one of the reds felt a little patchy, and I noticed some transfer after a meal.
2. “It’s Giving Honey” Lip Oil
If I had to recommend just one BLUR product, it would be this. The texture is glossy but not sticky, and it actually hydrates thanks to hyaluronic acid. It gives your lips a healthy, plump look, and the shine lasts a couple of hours. This has become my everyday “throw-in-the-bag” lip product.
3. Multi-Use BlurSticks
These chubby sticks are great if you like multi-taskers. I’ve used them as lipstick, blush, and even eyeshadow in a pinch. The formula blends easily and works well on bare skin or over foundation. I wouldn’t call them long-wearing, but for quick touch-ups, they’re perfect.
4. Solid Perfumes
I wasn’t expecting much from these, but I was pleasantly surprised. They’re light, travel-friendly, and ideal for people who don’t like overpowering scents. The fragrance isn’t super long-lasting, but it’s easy to reapply and feels more luxe than you’d expect for the price.
5. Lip Kits
If you’re trying BLUR India for the first time, the lip kits are a good place to start. They’re curated well, and the value is better than buying individual products.
Things I Didn’t Love
As much as I like some of their products, BLUR India isn’t perfect.
- Inconsistent Quality – Not every shade of lipstick feels the same. Some are buttery and smooth, while others feel a bit dry or patchy.
- Packaging Issues – While cute, some of the plastic feels flimsy. A few customers online have even reported caps breaking or products leaking.
- Customer Service – I personally didn’t have issues, but I’ve seen plenty of complaints about slow responses and refunds.
- Ingredient Transparency – They market themselves as 100% vegan, but there have been discussions online questioning some ingredients.
My Honest Verdict
BLUR India is a fun, affordable, homegrown brand that does a few products really well—especially the lip oil and certain liquid lipstick shades. If you’re into playful packaging, quirky names, and budget-friendly prices, you’ll probably enjoy experimenting with them.
That said, I wouldn’t call it a must-have for every makeup lover. If you’re picky about ingredient lists, want consistently perfect formulas, or expect luxury-level packaging, you might feel let down.
My Top Picks If You’re Trying BLUR for the First Time
- It’s Giving Honey Lip Oil – Gloss + hydration in one.
- Call Me Daddy Liquid Lipstick – Lightweight matte, but pick your shade carefully.
- Solid Perfumes – Cute, subtle, and travel-friendly.
Final Tip: BLUR India is best approached with an experimental mindset—try a few products, see what works for you, and skip the rest.